Media News

How Cheddar’s morning news duo looks to differentiate

October 12, 2022

Posted by Chris Roush

Mark Mwachiro of TVNewser interviewed Baker Machado and Shannon LaNier, the morning anchors on Cheddar.

Mwachiro writes, “The morning duo, alongside Katie Sands and Arielle Hixson, bring viewers up to speed using a business casual approach to all that’s happening in the world on Wake Up With Cheddar.

“The millennial-focused Cheddar News, which is mostly geared towards covering business and technology news, sees an opening in the highly competitive morning news daypart, and Machado and LaNier are looking to exploit that gap.

“The digital news network launched by Jon Steinberg in 2016 and is now owned and operated by Altice USA, part of the Altice Newsgroup, is keenly aware that its audience consumes news differently and tries to reach them where they are, which is on their streaming devices.

“LaNier joined Machado on Wake Up with Cheddar this past summer, and the two of them, alongside Sands and Hixson, have already established a good working rapport.”

Read more here.

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