Christiana Sciaudone of A Media Operator writes about how Bloomberg’s events strategy has changed under Leigh Gilmore, global head of Bloomberg Live.
Sciaudone writes, “Her instinct was to pull it back to core Bloomberg territory: serious, B2B, journalism‑driven convenings for a very specific, very powerful audience. The idea was that Bloomberg events should be ‘a manifestation of our news,’ powered by the newsroom, reinforced by the terminal and aimed at people whose profiles often match the sources they cover: global CEOs, policymakers, power brokers.
“‘That’s the number one goal—make sure that our events underpin the ambitions and successes of the Bloomberg ecosystem business units,’ Gilmore told AMO. ‘Sometimes my team will say to me, we could have a yoga thing in the morning. And my answer to that is our founder [Mike Bloomberg], I ask them, would he do that? Would he be comfortable with that situation you’ve just posited, would we offer that to him as something to do? No? Then no, because we are trying to have rooms full of leaders like him.’
“On stage, Bloomberg journalists are in conversation with the same people who show up on TV, podcasts and in top stories, and behind the scenes the Live team has journalists that are tightly wired into the larger newsroom. And she’s adamant about keeping standards high: ‘I never want to work on an event with mediocre content. It has to be all killer, no filler.'”
Read more here.
