How Bloomberg TV’s Hyde says a PR background helped her

Caroline Hyde

Russell Sherman of the “Press Profiles” podcast interviewed Caroline Hyde of Bloomberg Television about her work as anchor of “Bloomberg Technology.”

Hyde joined Bloomberg in 2008 to cover the European debt markets as a corporate finance reporter, focusing on company loans and bonds as well as sovereign debt.

She said her background in public relations helps her work with PR professionals in terms of getting the right sources and guests on her show.

“When I was in PR, I had the luxury of really long quotes that encapsulated stories,” said Hyde. “At Bloomberg, it’s a little more discerning.”

Her work at Bloomberg started during the financial crisis that led to the downfall of Bear Stearns. “There was an exhaustion to it,” she said. “Baptism by fire was where it was at.”

She also said she learned that her work schedule was much longer than her time in public relations.

To listen, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.