How biz news publisher BridgeTower Media boosted its audience by 227%

Kurt Hawks, chief digital officer at BridgeTower Media, writes about how the business news publisher built its audience recently by 227 percent.

Hawks writes, “This resulted in steady and sustainable growth of BridgeTower’s audience database, as the number of engaged users – those customers who took action – grew by 227% in just six months.

“During this process, 7 Knots also identified new tactics to grow BridgeTower’s ‘known’ user base and provide better deliverability.

“This resulted in higher new registrations for the company’s e-newsletters and tighter, cleaner data as BridgeTower moved toward implementing a customer data platform (CDP). The company continues to be a collaborative and constructive partner, which explains why 7 Knots has been working with the B2B information company since 2020.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.