How a NY Times reporter is covering Musk’s deal for Twitter

Lauren Hirsch of the New York Times was interviewed by Emmett Lindner about her coverage of Elon Musk’s $43 billion offer to acquire social media company Twitter.

Here is an excerpt:

How did you begin covering Twitter and Elon Musk?

I write for DealBook, so I cover anything having to do with deals. I fell into the Elon-Twitter beat. The news first broke when he revealed that he had become the largest individual shareholder in the company; we wrote it up for DealBook. I happened to have sources, my corporate governance understanding and my M&A understanding.

He was on my radar to the extent that he’s an exceptionally powerful, important man in industries that are reshaping the future and the country. But he was not someone I spent a lot of my time writing about or thinking about. I tend to cover very stable things, and he is not that. It has been a tough experience for me, in having to embrace that volatility, because that’s the nature of covering Elon Musk. They say it’s hard to know what’s real and what’s not sometimes. But it definitely makes things exciting.

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