Harnessing the power of AI at Dow Jones

Ingrid Verschuren, executive vice president of data and artificial intelligence and general manager of Europe, Middle East and Africa at Dow Jones, talked about how the parent of The Wall Street Journal and MarkWatch.com is using artificial intelligence in a live recording of the Digiday Podcast.

Tim Peterson of Digiday writes, “If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee.

“‘The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,’ Ingrid Verschuren, evp of data and AI and gm of Europe, Middle East and Africa at Dow Jones, said in a live recording of the Digiday Podcast during the Digiday Publishing Summit Europe in Barcelona, Spain, on Oct. 30.

“Formed roughly 18 months ago, the steering committee comprises 10 members from across Dow Jones’s organization, with representatives from the editorial and the commercial sides of the business as well as the company’s legal and technology teams. The committee members meet every two weeks to evaluate internal as well as external use cases for generative AI. Those use cases can range from how the newsrooms of Dow Jones’s own publications implement the technology into their journalism to how AI companies may ingest Dow Jones content into their large language models.

“‘We want to be absolutely sure that we get fairly compensated for the content. We want also to be sure that it’s very transparent both to use [in] how our content is being used and similarly to the users [so] that they know where the content is coming from,’ said Verschuren.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.