Media News

GreenBiz changing name to Trellis

July 18, 2024

Posted by Chris Roush

GreenBiz, which launched in 1999 to cover the intersection of business and the environment, is changing its name to Trellis Group.

Co-founder and chairman Joel Makower writes, “‘Trellis’ offers a wealth of connotations and metaphors beyond the obvious arboreal one: an open network of interwoven and interconnected pieces; a platform or framework on which to build something of value; a support system that provides stability and signals a direction in which to move.

“All these resonate with us as we confront an era in which social, political and economic issues are inextricably linked with environmental ones, a complex web of climate, plastics, biodiversity, water, social equity and other crises that requires more nuanced approaches and innovative thinking — from sustainability leaders, as well as from us.

GreenBiz.com actually goes back more than 25 years to 1997, when I created a presence on the burgeoning World Wide Web for my then-six-year-old monthly print publication, ‘The Green Business Letter.’ In 1999, seeking to create a home for the growing lode of online resources on the topic of business and the environment — from associations, nonprofit groups, academics, consultancies, public agencies and companies themselves — GreenBiz.com morphed into a nonprofit knowledge hub: “The resource center on business, the environment and the bottom line,” read its tagline.

“In 2006, veteran B2B publishing exec Pete May and I purchased GreenBiz.com and its assets from the nonprofit to create a new company to commercialize the website. We added digital media, events, a professional network, research reports and more.”

Read more here.

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