Globe and Mail hires Norman to cover innovation

Mark Heinzl, the business editor at The (Toronto) Globe and Mail, sent out the following last week:

We’re pleased to welcome back Pippa Norman, who joins our Report on Business team as an Innovation Reporter, starting today. She’s initially based in her hometown of Vancouver, but will relocate to Toronto in the new year.

We already know and appreciate Pippa’s journalistic talents from her two previous stints in ROB: as a reporter in our 2024 summer program, and as an academic intern in 2023. In her short time at The Globe, Pippa proved to be a highly versatile reporter with an eye for compelling stories. Her work included features on a Canadian’s mission to help stranded pets in Ukraine, the growth of building technologies resistant to climate change, tree-planting drones, dog-friendly restaurants, and the use of X-ray technology to ensure food safety.

“I’m ecstatic to be coming into the newsroom with a beat this time and see it as an opportunity to collaborate with many of my colleagues,” Pippa says. “I envision this beat as covering both the exciting and scary sides of innovation, with a focus on the intersection of research and commercialization.”

Pippa has a degree in Journalism from Carleton University in Ottawa, with a minor in environmental studies. As a student, she was a researcher/reporter on the Climate Disaster Project, whose work in 2023 received a Special Recognition Citation from the National Newspaper Awards, and she was nominated for a 2022 NNA in local reporting. She was twice a finalist for the Canadian Association of Journalists’ Student Award of Excellence.

Pippa was lead editor for The Tyee’s What Works series, which focused on low-carbon businesses, and she worked as a web editor/reporter at CityNews Vancouver. Her freelance work has appeared in The Globe, J-Source and Canada’s National Observer.

If you want to keep up with Pippa away from the office, you’d better be fast and fit. “I’m awful at sitting still. I’m either training for an ultramarathon, at the bouldering gym or scouring for gravel on my bike.”

Please join us in welcoming Pippa back to the newsroom.