Gizmodo site traffic up 10 percent in first quarter

David Ewalt, the editor in chief of tech site Gizmodo, spoke with Tony Silber of Publishers Daily about its performance as it celebrates its 20th anniversary.

Here is an excerpt:

P.D.: Late last month, Gizmodo announced 10 new hires. That’s significant for a digital brand.

Ewalt: A lot of them represent an expansion. Some have been a reshuffle. Most of the new hires are to enable us to build out a breaking-news team. We added beat reporters, and focused on news. Our experts take more time to bring context and build more nuanced stories. As of right now, I have 32 people, and still have a couple of slots open. The breaking news team is six people. It’s a whole new wing of the newsroom.

P.D.: How is the Gizmodo business performing?

Ewalt: Our CEO has talked some about the profitability of the company. It was profitable in 2021. The company is growing and making money. G/O media ad revenue was up 53% in 2021 from 2020. I’m really excited we’re seeing the reflection of that growth in our own numbers. Site traffic in Q1 is up by 10%.

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