The Financial Times is launching “The Story of Money,” its first standalone multi-platform podcast.
The podcast is free and will start on April 22.
Available across major podcast platforms and YouTube, the weekly show marks a significant step in building out the FT’s video and audio strategy to reach new audiences.
Hosted by FT columnist Gillian Tett and FT Alphaville editor Robin Wigglesworth, “The Story of Money” will explore the history of money through the people, ideas, events, and institutions that have shaped global finance.
“’The Story of Money’ reflects our strategy to build distinctive journalism that travels across platforms and formats,” said Veronica Kan-Dapaah, global head of video and head of editorial diversity at the Financial Times, in a statement. “By combining the FT’s expertise in finance with a multi-platform distribution approach, we’re reaching new audiences while creating more value for both partners and subscribers.”
The podcast joins the FT’s portfolio of audio products, including FT News Briefing, Unhedged, The Economics Show with Soumaya Keynes, Political Fix, Tech Tonic, and others.
