Morrissey writes, “On this week’s episode of The Rebooting Show, I spoke with one of my favorite media entrepreneurs, Adam White, the founder and CEO of Front Office Sports, which is carving a niche in a very competitive area by using business as a lens rather than gong hard-core B2B or mass-reach consumer.
“Sports makes sense as a category for a flavor of prosumer publication. FoS is on track to break $10 million in revenue this year, with backing from Jeff Zucker’s RedBird IMI has been on an expansion spree. Adam and I discussed his path from FoS as a college project to a business, and the fits and starts of expansion.
“Front Office Sports started as a classic B2B publication, a more modern version of Sports Business Journal and without a paywall. But the dynamics of the sports market – there isn’t that big of a clearly defined buy and sell side – led Adam to position the brand differently. After going down a false path of building out consumer-focused newsletters, FoS found its stride by not trying to be a narrow trade publication but instead take a business angle to sports.”
Read more here.
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