Sports business website Front Office Sports will launch its first mobile app Sept. 1, the first of two major product launches from the publisher in recent weeks, reports Mark Stenberg of Adweek.
Stenberg reports, “The release precedes the Sept. 14 debut of Front Office Sports Tonight, a nationally syndicated daily television show, where the digitally native publisher expands into linear programming for the first time.
“The mobile app, designed in-house but built in partnership with the developer Pug Pig, aims to deepen engagement by offering its most loyal audiences a dedicated home for Front Office Sports content and its slew of new programming.
“‘We have grown from being a newsletter business into a website, social channels, YouTube, and, beginning this month, linear television,’ said vice president of marketing and strategy Victoria Baldwin Dailey. ‘Eighty-one percent of our audience say that engaging with FOS is a daily habit, so we knew that if we created an app, people would come to it.'”
Read more here.
