The piece dove into six companies shaping Musk’s empire to provide exclusive insights, including revelations on the Boring Co.’s challenges, Solar City’s struggles within Tesla and Musk’s AI ambitions. The investigation captivated audiences with over 100,000 unique page views on Fortune.com and 50,000 on Apple News+, driving over 1 million page views overall.
The 10-part digital edition – one of only a few in the 94-year history of Fortune – was available exclusively on Fortune.com and in Fortune’s channel on Apple News+
Through meticulous reporting, Fortune shed light on Musk’s unconventional business methods, offering readers an unprecedented glimpse into the mind of the world’s richest man.
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