Fortune saw strong growth in Europe before expansion announcement

Fortune, which announced a major expansion into Europe earlier this week, saw strong growth in the continent in 2023, reports Kayleigh Barber of Digidday.

Barber writes, “Fortune tested the waters in the market before deciding the full-scale investment of building a dedicated team for Europe was worth it and determined there was enough evidence in the audience upticks from this region. In 2023, total page views by European readers on Fortune.com increased 44% year over year, while digital subscriptions increased by 30% year over year in the U.K., 25% in Germany and 25% in France, according to a company spokesperson. They declined to share the total readership or subscriber size. Last fall, the publication also launched the Fortune 500 Europe list and coming out in October will be the Fortune 100 Best Companies To Work For Europe list.

“Generating the C-level audience is particularly critical to Fortune’s business aspirations in the region. ‘That C-suite audience is gold. It’s a really important audience to reach … we think we can do it here. We already have indicators,’ said Jacovides.

“Jacovides said the company isn’t measuring the success for the European expansion by the percentage of revenue it’s contributing to Fortune’s bottom line by the end of the year.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.