Fortune jumps to No. 8 biz news website in November

Fortune magazine jumped two spots to become the No. 8 business news website in November due to a 12% gain in unique visitors, according to data from ComScore.

Fortune had 21.5 million unique visitors in the month, up from the 19.2 million unique visitors it had in October.

It passed Fox Business and CNN Business, which saw 8% and 11% declines, respectively, in unique visitors in November. Fox Business fell to 20.2 million unique visitors from 22.1 million in October while CNN Business fell to 18.2 million unique visitors from 20.5 million in October.

Yahoo Finance remains the No. 1 business news website. It had 101.4 million unique visitors in November, up 3 percent.

No. 11 TheStreet.com had the strongest gain in the month, increasing its unique visitors by 31 percent to 16.8 million.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.