Former Bloomberg Goldman starts consulting business

Henry Goldman, who led Bloomberg News’s New York City coverage for more than two decades, has created a company to improve newsmakers’ media relations.

Parachute Insight “will drop into situations where a company executive, a public figure, or a private individual has been thrust into the spotlight by one dogged reporter, or perhaps a gaggle of them,” Goldman said.

Goldman said the company would work with public relations firms and communications directors.  

“We will parachute in to help a client understand the reporters’ point of view, while also acting as a consultant to the client’s advisor,’” Goldman said. “We’re offering a service that’s different from traditional public relations and damage control. Our goal is to minimize or avoid an adversarial relationship, which is often the assumed interaction between newsmaker and journalist.’”

Goldman’s decades of journalism experience include editing and reporting that includes investigations, business, arts, culture and sports, and magazine features. He also spent 17 years at the Philadelphia Inquirer where his beats included the courts and City Hall. He’s covered every New York City mayor since Ed Koch, whom he first met as a reporter for The Record in northern New Jersey. He’s an attorney, licensed in California where he obtained his law degree.

Goldman’s most known for covering Mayor Michael Bloomberg’s 12-year tenure while working for Bloomberg News. The New York Times cited his even-handed coverage of the former mayor, and also described him as “sometimes cantankerous.”