Haggin writes, “Ad-buyers said the ads on the alternate site weren’t worth what they paid because they reached a different audience and appeared on overcrowded pages.
“When brands bought some of the ads, it was with the understanding that they would appear on Forbes.com, according to Adalytics, an ad-research firm that shared its findings with the Journal.
“Forbes blamed Media.net, an ad-tech company that manages Forbes’s ad-bidding software, for the misrepresentation, and said it only affected a small share of overall ad impressions. Forbes also disputed the notion that it operated an alternate site, which it described as a ‘subdomain.’ “
“Because the subdomain ‘represents a very small part of Forbes’ user base and an insignificant part of our overall business, we’ve decided to shut it down,’ a spokeswoman said Tuesday. Forbes said Adalytics didn’t give it access to review the research report.”
Read more here.
Ben Pershing, the politics editor of The Wall Street Journal, is leaving the news organization.…
New York Times executive editor Joe Kahn sent out the following on Friday: A January 2010 front…
Brent Jones, the senior vice president of training, culture and community at Dow Jones, is…
The Wall Street Journal is looking for an editor to lead its coverage of logistics…
The Wall Street Journal seeks an enterprising and ambitious reporter to cover the intersection of…
The Wall Street Journal is seeking a reporter in Washington, DC, to chronicle one of…