Financial Times launches app aimed at casual readers

The Financial Times has launched FT Edit, a streamlined app it hopes will attract an audience beyond its traditional, professional readers, reports Bron Maher of the Press Gazette.

Maher reports, “The app, which is the FT’s first major product launch in a decade, will provide a curated, daily selection of eight articles at 8am each weekday. At weekends, subscribers will see a ‘best of the week’ selection.

“It will be free for the first month after launch and then cost 99p per month for the following six months.

“Its new editor Malcolm Moore, previously the FT’s tech news editor, told Press Gazette that the goal of the product is not to tempt users into full subscriptions.

“Instead, he said, the aim is to tap into the 26 million people who follow the FT on social media, few of whom currently subscribe.”

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