Fast Company has started a podcast called “Brand New World” that examines how artificial intelligence is impacting advertising and marketing.
The podcast is hosted by senior staff editor Jeff Beer.
Beer will interview marketing and advertising industry leaders leveraging AI to separate the hype from reality, to unpack how agencies and brands are using AI for scale, efficiency, personalization, and creativity, and the impact on culture.
“GenAI is already embedded in how brands, advertisers, and marketers are getting our attention, what they know about us, and how they use it,” said Beer in a statement. “This moment has been called the dawn of the intelligence age, a technological shift unlike anything we’ve seen since the internet itself. I want to find out what that means for us right now, and where it all may be headed.”
The podcast will feature interviewed from executives at Sephone, Coca-Cola and Google, among others.
