Editor & Publisher’s annual “10 to Watch” list of news media organizations includes Business Publications, the parent of the Des Moines Business Record.
Editor in chief Robin Blinder writes, “2023 was a banner year of progress and advancement. BPC successfully expanded its audience, grew reader revenue and improved its bottom line while moving from the historic building that housed its offices for 40 years to a new, bright, open-plan location. In addition, BPC celebrated two major milestones — the 40th anniversary of their flagship brand, the Des Moines Business Record, and the 20th anniversary of dsm magazine, their award-winning city publication. They celebrated the 20/40 anniversary with an epic anniversary party that sold out to over 600 individuals in three weeks, generating more revenue than any other event in BPC’s history.
“They used the 20/40 anniversary party to celebrate the milestones, strengthen their current brands and introduce new products. BPC’s “News Changemaker Awards” recognized individuals who made positive contributions to Des Moines. The Changemaker finalists and winners were featured in the magazine and digital publications, and organizations could place congratulatory ads, generating more revenue.
“A big push in 2023 was BPC’s digital transformation. Over the year, they redesigned and relaunched a website for the Business Record, enhanced and promoted their digital newsletters and increased their social media presence.”
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