The following excerpt was sent out:
Interpublic Group creative growth acceleration company Huge announced today the launch of Huge Moves, a digital news platform and magazine. The best narratives in business journalism don’t just inform. They transform, leaving the reader inspired and better prepared for what’s ahead. This is the guiding principle behind launching Huge Moves.
Created for today’s most influential business leaders, Huge Moves sets a new standard for branded content and operates with complete editorial independence from Huge’s core business. It is led by editor-in-chief Jennifer Leigh Parker, an award-winning journalist with deep expertise in enterprise reporting from her previous positions at NBC Universal, Bloomberg Media, and Surface Magazine. The inaugural issue features bylines from a seasoned team of journalists who have contributed to top-tier publications including The New York Times, The Wall Street Journal, Financial Times, and Monocle Magazine.
“We’re taking the same advice we’ve recommended to our clients for the last 20 years: tell a great story, grow your business,” said Mat Baxter, Global CEO of Huge. “We exist to help brands make their own huge moves in the world. By producing an objectively editorial voice under Parker’s expert leadership, we’re making our unique point of view on the business world’s most pressing issues accessible to a readership that is responsible for make-or-break decisions, bringing an unrivaled level of confidence to business leaders on a global scale.”
“I think a lot of people have a narrow idea of what branded content can be. Patronage or sponsorship doesn’t always mean control. With Huge Moves, we’re developing an independent editorial voice for Huge that champions great journalism and intrepid reporting. We have the freedom to tell the stories we want to tell, and we’re here to make the most of it,” Parker added.
Read more here.