Dow Jones signs Polymarket deal for prediction data

Polymarket will supply Dow Jones & Co. publications with trading data under a new partnership, the latest in a string of deals between exchanges and media organizations that are putting prediction markets in front of a broader audience, reports Katherine Doherty of Bloomberg News.

Doherty reports, “Dow Jones, a division of the Murdoch family’s News Corp., will publish the prediction data in news outlets such as the Wall Street Journal, Barron’s and Investor’s Business Daily, according to Polymarket. The companies expect to make an announcement later on Wednesday.

“Polymarket data will be displayed online and in print, and used in new features such as an earnings calendar showing expected results for publicly traded companies.

“The deal is the first media partnership for New York-based Polymarket. The company relaunched US service late last year following a hiatus prompted by a 2022 settlement with the Commodity Futures Trading Commission over its failure to register as a derivatives market.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.