Dow Jones reviewing its use of ad agencies

Dow Jones & Co., publisher of The Wall Street Journal, Barron’s and other publications, has launched an agency review across all of its consumer and B2B products, reports Ray Schultz of Publishers Daily.

Schultz reports, “The move follows the appointment of Sherry Weiss as chief marketing officer. The firm is also restructuring its internal marketing functions, a process that also follows the addition of Alexander Dousie as senior vice president, head of brand and Greg Ragon as senior vice president, performance marketing.

“Weiss will head up the review with Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal.

“The company is working with Oystercatchers on the review.

“Dow Jones will also examine its in-house agency capabilities, including creative services, production and media across all Dow Jones brands, the firm says.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.