Dow Jones hires Weiss as chief marketing officer

Dow Jones & Co. CEO Almar Latour sent out the following:

Colleagues,

I am excited to announce that Sherry Weiss will be joining us as Chief Marketing Officer of Dow Jones beginning October 3.

Sherry will oversee all marketing activities at Dow Jones and The Wall Street Journal, focused on driving customer acquisition, retention and subscriptions; enhancing and promoting the brand; and optimizing our marketing efforts across the Dow Jones ecosystem. Her responsibility across the Dow Jones ecosystem will increase collaboration and alignment, solidify our brand position, and maximize our efforts to share our unique, united Dow Jones narrative.

Sherry is joining at a time when Dow Jones and The Wall Street Journal are pushing to reach an ever-larger group of professionals and decision makers around the world in business, finance, policy and more. She will build on the success that our teams have already achieved, including growing revenue and digital subscriptions.

An innovator with a rich history in digital marketing and financial services, Sherry spent 12 years at Citi, a global brand with diverse consumer financial businesses, and a digital-first footprint. Most recently, she was Head of Marketing Transformation and Channel Delivery for Citi’s Personal Banking & Wealth Management Group, where she led a multi-year marketing transformation effort for Citi’s Credit Card, Retail Bank, Retail Services, Mortgage and Wealth lines of business. Prior to this, Sherry led Marketing Strategy and Innovation for the Branded Cards business, where she developed and launched a marketing innovation hub to drive significant growth for the organization. Sherry has an entrepreneurial spirit. In between her two stints at Citi, Sherry was Head of Loyalty and Retention at Jet.com, a rapid growth e-commerce start-up purchased by Walmart in 2016.

A high-energy, customer-focused marketing leader, Sherry has a passion for creating and delivering marketing programs that drive growth, engagement and retention. Her experience developing strategies and technical solutions across both marketing and product will be a tremendous asset to our efforts to expand our reach and deepen our impact as we grow Dow Jones and The Wall Street Journal.

Please join me in welcoming Sherry to Dow Jones and wishing her success in this important role.

Almar