Media News

Don’t mess with my Bloomberg terminal

March 17, 2026

Posted by Chris Roush

Isabelle Bousquette of The Wall Street Journal writes about how some hardcore Bloomberg terminal users are fighting back against claims that the technology will be disrupted by artificial intelligence.

Bousquette writes, “Traders and investment research teams have a sacred bond with the Bloomberg terminal, which they use to track and analyze real-time and historical pricing for a variety of asset classes, execute and record trades, and chat with customers and peers through one of its most popular features, Instant Bloomberg.

“Some have met their spouses on its chat feature. Others say they spend more time with it than they do their spouse. At least one commissioned a wedding cake in the shape of it. It is a status symbol, rite of passage and phantom limb wrapped into one.

“So it was perhaps no surprise that the Bloomberg doomsayers were met with a spirited and decisive backlash from a devoted fan-base who would rather resort to physical violence than let go of their personal and professional security blanket. The finance bros who worship at the altar of Bloomberg have declared war on the tech evangelists who have put all their faith in AI.”

Read more here.

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