DL News, the cryptocurrency news site that launched in 2002, is closing.
Paige Aarhus of DL News writes, “At the same time, the media environment deteriorated rapidly. We realised relatively early that a traditional subscription model would not sustain the business, and in 2024 we launched DL Research as our commercial arm. That effort succeeded beyond what many thought possible. In 2025, revenue grew 270% and we crossed seven figures in annual sales, building a client base that included some of the biggest names in crypto. We began to collaborate meaningfully with our sister company.
“I remain deeply impressed by what our research team accomplished. They built a serious revenue engine from scratch in one of the most competitive — some might say hostile — markets imaginable.
“But it was not enough to offset the broader pressures bearing down on DL News. Traffic across crypto and tech media contracted severely. AI accelerated the collapse of search distribution and enabled endless waves of parasitic aggregation. Our journalism remained excellent, but fewer people were seeing it on our site, and commercial viability became increasingly difficult without meaningful audience scale.”
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