Bloomberg News reporter Aisha Counts is taking on a new beat covering the creator economy.
She has been covering social media companies such as Twitter and Meta, with exclusives on Meta’s fading metaverse dreams as well as X’s plans to build a payments business and collect biometric data.
Counts has been a reporter at tech news site Protocol covering enterprise software. She had been a fellow at the news organization.
Previously, she worked for Ernst & Young, where she researched and wrote about the future of work, emerging technologies and startups.
Counts was a researcher at the University of Texas-San Antonio and a growth marketer at GigNow. She holds a bachelor’s degree from the University of Southern California.
