Adam Auriemma, editor in chief of tech news site CNET, writes about its redesign.
Auriemma writes, “It’s not just form, but function too. Our new site design includes engaging hover states, a reimagined homepage that prioritizes expertise and user-tested integration of social media and video on the site. After experimenting on our social media accounts, we discovered a winning mix of static content and video that contributed to a 30% spike in followers and a 62% growth in impressions within months. These findings have influenced design choices on CNET.com.
“We’ve also revamped the look and feel of our Best Lists, a cornerstone of CNET’s trustworthy recommendations. Now you’ll see more people-first photography, more information about how we evaluate products and services, and more examples of the hands-on, rigorous reviews we perform in our testing labs.
“CNET’s mission is to embrace change and help you navigate the myriad choices and decisions that come along with innovation. We hope our new design will grab your attention and efficiently deliver you the information you’re looking for — because ours is the advice worth listening to.”
Read more here.
