CNBC’s Eisen on the importance of forex coverage

Sara Eisen

Russell Sherman of the “Press Profiles” podcast interviewed CNBC’s Sara Eisen, co-host of “Squawk on the Street,” about her job.

Eisen works from the trading floor of the New York Stock Exchange.

She worked as an intern for Bloomberg Television in Hong Kong, which lead to a job as a production assistant at the beginning of the financial crisis in 2008.

“I was able to help and contribute to the coverage because the dollar was going crazy,” said Eisen. While in college at New York University, she turned down an internship on The Howard Stern Show for an internship on the ForexTV, which led to her knowledge of foreign exchange markets.

“Foreign exchange, and I still think this, is the most important market,” she said. “Everything that influences other markets and our lives in the world plays out in the foreign exchange market.”

She added, “To this day, having that knowledge is useful.”

To listen, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.