CNBC’s Cramer is top media person followed by CEOs

NEW YORK, NY - OCTOBER 22: Jim Cramer of CNBC speaks during the Martha Stewart American Made Summit at Martha Stewart Living Omnimedia Headquarters on October 22, 2016 in New York City. (Photo by John Lamparski/Getty Images)

Jim Cramer

CNBC anchor Jim Cramer is the top media person followed by chief executive officers on Twitter, according to communications firm Rational 360.

Cramer is followed by 36 percent of the 100 Fortune 500 CEOs who have Twitter accounts.

CNBC anchor and New York Times columnist Andrew Ross Sorkin, is second, followed by 24% of CEOs. Independent commentator and frequent Vox Media contributor Kara Swisher is third, followed by 22% of CEOs.

CNBC’s David Faber is fourth at 19%.

Fortune 500 CEOs pay more attention to CNBC than any other outlet. More than a third of CEOs follow CNBC. Journalists from “Squawk Box” and “Mad Money” are the most followed journalists.

More than half of the CEOs follow media figures who write about business; 44% follow tech and 32% follow sports. This is relatively consistent with trends observed in 2022.

A global perspective is lacking. Over 90% of journalists followed most by Fortune 500 CEOs are based in the U.S.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.