CNBC to expand sports business coverage

CNBC on Tuesday will announce the launch of CNBC Sport, a new coverage area that will be helmed by new and existing CNBC talent, reports Sara Fischer of Axios.

Fischer reports, “This is CNBC’s first announcement related to a broader plan to shift its editorial and business focus to cross-platform verticals led by subject-matter experts.

“The company is expected to make more announcements about other topic areas soon.

“The big picture: The idea is to give sports business executives insights and reporting about sports similar to the data and analysis CNBC provides to financial professionals, CNBC President KC Sullivan said in a statement.

“CNBC has hired sports valuation expert Michael Ozanian from Forbes to serve as senior sports reporter.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.