CNBC strikes deal with Kalshi for prediction content

CNBC and Kalshi announced Thursday a multi-year, exclusive partnership to incorporate real-time prediction data into CNBC’s editorial coverage across its TV, digital, and subscription channels.

This collaboration will focus on providing consumers with market-driven insights about economic, political, and financial questions facing the world.

“Prediction markets are rapidly shaping how investors and business leaders think about important events,” said CNBC president KC Sullivan in a statement. “Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them.”

Starting in 2026, CNBC will incorporate exclusive Kalshi predictions market data into its programs, including “Squawk Box” and “Fast Money,” offering viewers a unique perspective on how event forecasts and probabilities are shifting in real time.

A Kalshi ticker will run alongside segments of CNBC’s on-air programming. Kalshi will also launch a CNBC page on its site, featuring CNBC-selected markets.

Kalshi is the world’s largest prediction market, having created and established the entire prediction market category. Users can trade on real-world events to predict the outcomes of events that have real-time market impact, such as elections, economic indicators, cultural moments, and more.

Terms were not disclosed.