CNBC seeks $14.99 a month, or $99.99 a year, for access to a new targeted streaming service called CNBC+ that executives see as a way to expand the audience for the business-news outlet that many already watch outside the home, reports Brian Steinberg of Variety.
Steinberg writes, “An email sent Wednesday to people who have signed up for CNBC digital offerings discusses the $99.99 price, which it says is available for approximately two days. The message includes testimonials from CNBC anchors including Andrew Ross Sorkin, Deidre Bosa and Becky Quick. ‘We want to get the news. We want to get it fast. We want to get it first. We want to get it right,’ Quick says. ‘And we want to deliver it to you so that you understand it.’ Variety previously reported CNBC’s streaming intentions in December.
“The new CNBC+ isn’t seen as a way to challenge Netflix or Disney+. There will be no new programs on the service that aren’t already on the cable network and its overseas counterparts and no massive ramp-up of content spend to give viewers access to movies like ‘Wall Street’ or ‘The Boiler Room.’ CNBC anchors like Joe Kernen won’t offer cooking tips and Sara Eisen won’t launch a book club.
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