CNBC saw huge increase in viewers on Monday

CNBC reported a big increase in viewers in Monday after the news about DeepSeek’s artificial intelligence tool broke, causing a decline in Nvidia shares and the overall NASDAQ market.

The business news channel saw an 18 percent increase in total viewers and a 26 percent increase in viewers in the key 25- to 54-year-old age group.

Before the market opened, CNBC had a 20 percent increase in viewership compared to prior Mondays. During the final 30 minutes of the trading day, CNBC viewership was 45 percent higher than normal.

At 6 p.m., “Mad Money with Jim Cramer” had a 12 percent increase in total viewership.

Additionally, CNBC Digital had its best day on Monday since the election, with the top five stories of the day on CNBC.com all surrounding AI advancements with DeepSeek and the tech sell-off.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.