Media News

CNBC saw huge increase in viewers on Monday

January 30, 2025

Posted by Chris Roush

CNBC reported a big increase in viewers in Monday after the news about DeepSeek’s artificial intelligence tool broke, causing a decline in Nvidia shares and the overall NASDAQ market.

The business news channel saw an 18 percent increase in total viewers and a 26 percent increase in viewers in the key 25- to 54-year-old age group.

Before the market opened, CNBC had a 20 percent increase in viewership compared to prior Mondays. During the final 30 minutes of the trading day, CNBC viewership was 45 percent higher than normal.

At 6 p.m., “Mad Money with Jim Cramer” had a 12 percent increase in total viewership.

Additionally, CNBC Digital had its best day on Monday since the election, with the top five stories of the day on CNBC.com all surrounding AI advancements with DeepSeek and the tech sell-off.

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