CNBC launches “Live Ambitiously” ad campaign

Lucas Manfredi of The Wrap writes about how CNBC is using business and entertainment leaders for its new “Live Ambitiously” brand campaign.

Manfredi writes, “Tom Clendenin, CNBC’s senior vice president of marketing, says ‘Live Ambitiously’ is designed to ‘inspire the audience to recognize and embrace their own ambition, and seize opportunities to improve their lives and financial well-being.’

“Whether you’re someone looking to run a company, or just looking to better themselves, this campaign is about humanizing the challenging process by providing a true glimpse of what it takes to define your personal success,’ he added.

“Other executives featured in the released spots include Operation Hope CEO John Hope Bryan, Sunshine co-founder and CEO Marissa Mayer and Kickstarter CEO Everett Taylor. Also appearing are CNBC’s Andrew Ross Sorkin, Kelly Evans and Melissa Lee.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.