CNBC plans to launch a stand-alone streaming outlet, CNBC+, in the first quarter of 2025, reports Brian Steinberg of Variety.
Steinberg writes, “The venue isn’t going to offer new shows and CNBC isn’t going to hire more staff for the venture, these people say, but the network will use the broadband outlet to make available a ‘global feed’ that viewers can use to follow programming from Asia and Europe, as well as the United States, no matter where they are.
“CNBC declined to elaborate on the nature of the project.
“CNBC+ isn’t seen as a way to challenge Netflix or Disney+. There will be no new programs on the service that aren’t already on the cable network and its overseas counterparts and no massive ramp-up of content spend to give viewers access to movies like ‘Wall Street’ or ‘The Boiler Room.’ CNBC anchors like Joe Kernen won’t offer cooking tips and Sara Eisen won’t launch a book club.
“But CNBC has a devoted audience that does the bulk of its watching outside the home — in offices, on trading floors, during commutes — and executives believe they can use broadband to increase the time they spend with the outlet, a goal that has become more of a focus under the leadership of KC Sullivan, who became president of CNBC in 2022.”
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