CNBC expanding Make It personal finance brand

CNBC is expanding its its Make It personal finance brand, which it launched in 2016, with new ventures like a weekly TV series and online classes, reports Alex Weprin of The Hollywood Reporter.

Weprin reports, “Now the company is bringing the brand to other platforms, including a weekend TV series based on some of the digital video content it has published to CNBC’s website, as well as other platforms like YouTube.

“‘We launched several series that people really responded to. So our longest running digital video series is called Millennial Money. And it’s really a new modern take on personal finance, where it’s money in action, like you see exactly how much people earn, how much debt they have, how much they spend every month, you meet them, you see inside their homes,’ Goudreau says. ‘And the success of that series actually led into us creating Unlocked, the digital video series, and that really narrowed in on housing. So you go into people’s homes, we hear how much they pay in rent, they tell us if it’s worth it to them, what the upfront costs are. And that was just like a huge instant success.’

“‘It’s kind of been like a slow moving wheel that’s continued to grow, where we had those digital video successes and we were positioned when this opportunity came to do a TV show, that we had this great content in digital formats, and we could repackage it for TV,’ she adds.”

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