CNBC recently completed a major renovation of its largest studio, Studio A, a 7,000-square-foot space, reports Dak Dillon of NewscastStudio.
Dillon reports, “Studio A launched in 2003 with the network’s move from Fort Lee to Englewood Cliffs, New Jersey, and is an iconic piece of the network’s on-air identity, given its location adjacent to the CNBC newsroom.
“‘It was really a very deep collaboration with the Art Department. It’s the deepest collaboration we’ve ever had,’ said Steve Fastook, CNBC, SVP, technical and commercial operations. ‘It is going to give us the ability to make our talent pop, the set colors are going to pop.’
“‘This is the first time we really worked with the overall design team to integrate a set look and design that fits into the brand,’ said Andy Barsh, VP, production operations and strategic technology.
“The project was sparked by replacing an aging projection video wall. However, the project expanded into a top-to-bottom revamp to create a brighter and infinitely more flexible studio environment attuned to CNBC’s new on-air vision.”
Read more here.
