Bloomberg’s ambitious plans in the United Kingdom emerge

Katie Robertson and Benjamin Mullin of the New York Times write about Bloomberg’s ambitious plans in the United Kingdom.

Robertson and Mullin write, “On Wednesday night, executives introduced a venture that they hope could generate $100 million in annual revenue: Bloomberg UK, a brand meant to compete directly with The Financial Times and The Sunday Times, staples of British business journalism.

“Bloomberg UK will include a website, a weekly Bloomberg Quicktake video series profiling British newsmakers, a podcast about the City of London and a summit this year on the future of British business.

“Bloomberg has been in the British market for three decades, but the new venture is a targeted approach to an untapped audience of at least seven million in the ‘professional, affluent space,’ said M. Scott Havens, the chief executive of Bloomberg Media.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.