Bloomberg TV is launching a China show

David Ingles and Yvonne Man

Bloomberg Television announced Thursday the launch of “Bloomberg: The China Show,” a morning program covering the world’s second-largest economy.

The show will start March 4.

Airing weekdays from 9 a.m. to 11 a.m. Hong Kong time, the show will be anchored by Bloomberg TV hosts Yvonne Man and David Ingles live from Hong Kong. They will also be joined regularly by Bloomberg’s Chief North Asia correspondent, Stephen Engle.

“Few stories resonate with our audience like China and its place in the world, and we have the talent and reach to tell that story better than anyone,” said Nick Killham, Bloomberg Head of Asia TV, in a statement.

As a part of an expansion of coverage in the region, Bloomberg also launched the weekly Hong Kong Edition newsletter, which covers the Asian finance hub.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.