Bloomberg TV is expanding its coverage in Africa

Bloomberg Media announced the expansion of its TV presence in Africa.

The goal is to serve the growing audience of business and financial news consumers based on the continent, or interested in the region as an agent of global markets.

Bloomberg Television will expand its coverage in Africa in 2023, adding live reporting from Johannesburg, Kigali, Lagos and Nairobi. Bloomberg anchor Jennifer Zabasajja will also anchor the team from the region and become a local correspondent across all Bloomberg’s platforms.

“We’re excited to be expanding our reach to important business and finance audiences in Africa through investing in programming and operations in the region,” said Stephen Colvin, chief commercial officer, Bloomberg Media, in a statement.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.