Bloomberg TV expands Africa programming

Jennifer Zabasajja

Bloomberg Television is launching new programming for Africa with the new monthly flagship TV program “Africa Amplified” and an expansion of its flagship daily morning show “Daybreak Middle East and Africa.”

The morning show “Daybreak Middle East and Africa” will now extend to two hours a day, with the second hour co-anchored by Jennifer Zabasajja from Bloomberg’s new studio in Johannesburg, which opened on Nov. 2.

Launching on Nov. 3, “Africa Amplified” is a new monthly show that takes an in-depth look at the biggest stories from across the continent.

Bloomberg Television will also expand its coverage in Africa this year, adding live reporting from Johannesburg, Kigali and Lagos

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.