Bloomberg tech reporter Barinka departs for Upland Workshop

Alex Barinka

Bloomberg News technology reporter Alex Barinka has left the news organization to join Upland Workshop.

She will work with leaders and organizations to rethink how and where they tell their stories.

Barinka has been with Bloomberg for the past two years covering social media companies.

She started her journalism career at Bloomberg, covering east coast tech, then IPOs and M&A. She left to join startup Verishop to help it grow from 10 to 100 employees, then was in leading engagement and partnerships at StitchFix.

Barinka ias a UNC Chapel Hill graduate.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.