Bloomberg Media announced Tuesday a deal to provide content on Muck Rack.
Muck Rack is a communications platform used by thousands of public relations teams worldwide.
Bloomberg.com group subscribers will be able to access full-text Bloomberg reporting inside Muck Rack, the platform where they manage journalist relationships, pitch stories, track coverage, and report on earned media performance.
“A Bloomberg story about a competitor, a market shift, or a breaking regulatory development is a critical piece of coverage that is something to act on,” added Greg Galant, cofounder and CEO of Muck Rack, in a statement. “Having that reporting inside the Muck Rack workflow changes how quickly and confidently teams can respond and analyze the coverage.”
The announcement reflects a broader shift in how communications teams use premium content. Terms were not disclosed.
