Bloomberg Media launches next installment of ad campaign

Bloomberg Media has rolled out the second installment of its “Context Changes everything” brand campaign, reports Ray Schultz of Publishers Daily.

Schultz reports, “A new 30-second spot, ‘Music in the Markets,’ will run across video and audio in the U.S. Bloomberg describes it as a metaphor for the information flow that the company helps consumers wade through with its reporting.

“The first installment of the campaign appeared in September 2023 with three videos: ‘Sand,’ ‘Office’ and ‘AI.’

“The campaign is designed to illustrate Bloomberg Media’s brand purpose: to help leaders make more positive and intentional caret deadline. ers for their careers and businesses, and for the people around them.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.