Bloomberg Media launches new ad campaign

Bloomberg Media has launched a new ad campaign using the “Context Changes Everything” tag line, reports Ray Schultz of Publishers Daily.

Schultz reports, “The campaign, created in collaboration with Wieden+Kennedy New York, will run on Linkedin, X and Facebook, and OOH across bus shelters, train stations, airports and taxi and rideshare tops.

“The budget was not disclosed.

“Included are three video shorts titled “Sand,” “Office” and “A.I.” Each features the tagline: “Context changes how you see things. Context changes how you change things. Context changes everything.”

“The effort ‘demonstrates our unique approach to unwrapping and dimensionalizing the business story at the heart of the news – and what a Bloomberg.com subscription and access to our video and events platforms gets you daily,’ says M. Scott Havens, Bloomberg Media CEO.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.