Bloomberg Media has launched a new ad campaign using the slogan, “Get the Money Side of the Story.”
In the campaign’s 30-second spot, the narrator states: “We see the era of the billionaire athlete…crypto’s trillion-dollar swings…the endless funds fueling the AI hype…while others follow the noise, we follow the money.” Three additional 15-second spots are included in the campaign.
“Money affects how everything works, and Bloomberg’s coverage follows the world through that lens,” says Lily Cloake, global head of consumer marketing, Bloomberg Media, in a statement. “The new campaign leans into what makes Bloomberg valuable to those constantly curious about what moves wealth and markets — people who need smart data and information to make big financial decisions.”
The campaign will run in places such as YouTube TV, HBO Max, Peacock, Paramount+, Prime Video and live sports (NBA, NHL, MLB) in the U.S., UK, and Canada. It will also run on YouTube, audio, social (Meta, Reddit, LinkedIn, TikTok), and in the Uber app and in-car tablets in New York and Washington.
Bloomberg Media now reaches more than 720,000 total paying subscribers worldwide (through March 2026) and 100 million monthly users across all platforms.
