Bloomberg Media hits 540,000 subscribers

Bloomberg Media now has 540,000 subscriptions to its website, up from 500,000 six months ago, reports Dominic Ponsford of Press Gazette.

Ponsford reports, “Beizer said 30% of Bloomberg’s traffic comes direct to the homepage, making this an important area of development for the title.

“Beizer said this was a key strength of the site, as was the fact that the average reader visits the site ten days per month.

“She said the reader acquisition strategy was focused heavily around attracting loyal readers who will stay with the title, rather than seeking rapid growth and facing a high rate of churn.

“Asked about the threat posed to publishers by AI-driven search, she said: ‘We are building a business in our own right, that’s where our team’s focus has been.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.