Bloomberg Media has added to its “Get the Money Side of the Story” advertising campaign for Bloomberg.com and the Bloomberg app.
New York’s Moynihan Train Hall and London’s Bank Station are two prime locations for the plan, and it will also show across a number of additional locations in those cities as well as Toronto, Boston and Washington, D.C.
“The first wave of the campaign put a sharp focus on the idea that money touches everything, everywhere and Bloomberg follows it,” said Lily Cloake, global head of subscription marketing and sales, Bloomberg Media, in a statement. “The results showed that it resonated, so we’re continuing to put it in front of people in the locations that matter — for business leaders on the move, trying to make sense of what’s happening with their money at work and at home.”
The plan also includes connected TV and streaming (including YouTube TV) and YouTube. The company is also using paid social across Meta, Reddit, LinkedIn and TikTok, and other high-impact display ads.
During the campaign’s first wave, which launched in April, there was a 35% relative lift in familiarity, a 42% relative lift in consideration and a 46% relative lift in subscription intent.
Over the same period, Bloomberg Media saw a 10% year-over-year growth in subscription revenue. Bloomberg Media now reaches more than 740,000 active subscribers.
